Google Analytics & Reports for Beginners - Zero to Hero (

Google Analytics Training - Understand various Reports and their Application for Web Analytics and Digital Marketing

Created by: Anil Batra

Produced in 2022

What you will learn

  • Effectively navigate Google Analytics reports
  • Demystify the common Digital Analytics terms and Google Analytics terms
  • Get Hands on Training with a Google Analytics eCommerce Demo Account
  • Track the Success of Your Marketing Campaigns in Google Analytics
  • Understand Account Hierarchy and Structure in Google Analytics
  • Learn how to setup Goals in Google Analytics
  • Track non-page view actions such as video views, downloads etc. in Google Analytics
  • Google Analytics 101 to Google Analytics reports mastery

Quality Score

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Video Quality
Qualified Instructor
Course Pace
Course Depth & Coverage

Overall Score : 98 / 100

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Course Description

Google Analytics has become an integral part of Business and Marketing in most of the organizations. Having the right level of knowledge of Google Analytics will help stay ahead of the others in your organization.
In this course, you will learn how to use Google Analytics to measure the performance of your website and marketing programs. We'll cover the most essential, out of the box functionality from account creation to reporting fundamentals and also, how to glean insights from the vast array of data available. This course will make it easy for you to build upon and learn Advanced Google Analytics.
What You will learn
  1. What is Web and Digital Analytics - get the foundation right
  2. How does Google Analytics work
  3. Getting started with Google Analytics - installing on your website
  4. Understand Google Account Hierarchy and Structure
  5. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account and gets hands on training and experience.
  6. Create Views and Filters
  7. Overview of various reports
    1. Home Screen
    2. Audience reports
    3. Acquisition reports
    4. Behavior reports
    5. Campaign reports
  8. Create Goals in Google Analytics - measuring success of your marketing efforts
  9. Learn how to track campaigns in Google Analytics
  10. Lear how to track and report on events - non-page view actions such as video views, downloads etc.
  11. More added frequently
I have worked with Google Analytics since it's first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.

Note: This is a beginners course and meant for those who want to learn Google Analytics.
This course applies to everybody from individual running their blogs to people working in the corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must fro you. You will learn the skills you need to analyze your website performance and visitors.

Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning!
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Analytics, Google Tag manager, Facebook etc. existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.

Who this course is for:
  • Anyone who wants to Learn Google Analytics
  • Anyone who wants to measure the effectiveness of their digital marketing
  • Digital Marketers who wants to track the success of their marketing campaigns using Google Analytics

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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.



17 total reviews

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I would like to see more visuals of what the teacher is saying - especially when explaining the definitions of the terms such as traffic source, using IP addresses, filters, etc.

Anil explains things in an easy to understand manner.And you can immediately apply what you learn to the real world.Even though I have previously taken other coursesabout Google Analytics on the Udemy platform.Without a doubt, I am walking away from hiscourse with a much deeper and far more practical understanding of how to use and benefit from this incredible tool!And I definitely have Anil-s training to thank for that.His course definitely de-mystified things for me!

Clear and to-the-point instruction that was perfect for a beginner like me. Will be checking out other courses by this instructor.

Anil is a true expert and is very helpful, the course is aimed at the application of concepts in the real world, to be recommended absolutely.

This is the second course I take from Anil, and the second review I leave for his course.This course is amazing. He teaches you every detail you need to understand and grasp Analytics dashboard, teaches you how to create campaigns and much more! Definitely taking more courses from him from now on.If you ever needed to find out how to create campaigns, engage more users on your website, how to create better reports of everything that GA can offer, so this course is just for you!He has a Tag Manager course, so, this will be my next on.

The course covers exactly what it says on the tin - very much a beginners guide to some key concepts and ideas with a light introduction to the real interface and IA you can expect in the real tool. Campaign URL tool was new so useful content :)

Clear and easy to follow. Good use of real time data. I now need to play with the demo account to to check my understanding.

Course is great, very clear and easy to understand. It's a great start for someone who is newbie in world of google analytics.

I like the way instructor is explaining the concepts. Good course so far!

Really good practical course.

I was looking for a clear introduction to Google Analytics and that was exactly what that course gave me!Also, contrary to many other teachers, Anil takes time to give clear answers to questions and to update his courses.I can only recommend this course!Olivier

Me quito ciertas duda en analytics