Learn Google Optimize - Beginners - Free A/B Testing Tool (Udemy.com)

Create AB test, Redirect & Multivariate Tests for Digital Marketing, Landing Page & Conversion Rate Optimization (CRO)

Created by: Anil Batra

Produced in 2018

What you will learn

  • Master Google Optimize interface
  • Conduct A/B Test, Redirect Test and Multi-variate testing (MVT) using Google Optimize
  • Conversion Rate Optimization using Google Optimize
  • Landing Page Optimization using Google Optimize

Quality Score

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Overall Score : 84 / 100

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Course Description

Google Optimize is a free testing and experimentation platform from Google (paid version is called Google Optimize 360). Considering wide popularity of Google Analytics and Google Optimize's easy integration with Google Analytics makes it one of the best tools for running A/B Test, MVT and experimentation . Those seeking a new job this tool with add value to your resume so go ahead and signup.
In this course you will learn everything you need to get started with experimentation. We will cover
  1. Signup for Google Optimize
  2. Understand Accounts and Containers
  3. Setup Google Optimize code
  4. Create A/B test
  5. Create Redirect test
  6. Create Multivariate test
A must know tool for Digital Marketers, Digital Analysts, Growth Hackers and Conversion rate Optimization professionals or those seeking to enter these fields.
Here is what some of the students are saying:

Brad Bookser
Anil is an excellent instructor. He provided a clear and concise introduction to Google Optimize. I now have a better understanding of how to set up accounts, containers, and experiments in Google Optimize. If you are looking for an excellent introduction that will get you started with Google Optimize, I highly recommend this course.
Joseph Cox
Excellent Course!!!! Although the course is short it is concise. The instructor goes into great detail on how to setup your A/B testing campaigns using the testing Tool. As soon as the course begins we get right into what the tool is useful for, how to incorporate the tool into your business workflow and connecting the tool to your web properties/campaigns which need to be tested and then how to incorporate them into your current analytics tracking/reporting scheme .
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.

Who this course is for:
  • Digital Analysts
  • Digital marketers
  • Product Managers
  • User Experience Designers
  • Website developers

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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.



28 total reviews

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Good introduction to Google Optimize. The sofware has been updated since this course was produced, might be time for an update.

good, but as described for beginners. Very, very basic introduction into main features

In the meantime, the interface of Google Optimize has changed, so the interfaces presented in this training are not up to date. However, it is quite simple to follow despite this change, we understand the main principles. I would have liked to go deeper.

yes, perfect match for the problem I am faced with

The example images need to be updated, since they don't match the most recent version of Google Optimize.

A little bit on the short side, but good overall overview of Google Optimise

A/B Testing Course for Beginners

I could get this from a free Youtube video

This course delivers on its promise. I never used Google Optimize before and now, thanks to Mr. Anil Batra, I know how to use it properly.Google updated Optimize several times and, naturally, I wish I could learn from the latest update. However, I understand that it is not practical for any instructor to redo his lectures with each Google update.Having said that, I still learned my way around Google Optimize as the instructor directed me towards the right way. Thanks.


Great course!

clear and step by step