Social Media Analytics

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Created by: Sharon Lee Thony

Produced in 2022

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Course Description

Social Media is central to an effective digital marketing strategy, but how do you know if what youre doing on social media is really working? Hi, Im Sharon and Im a social media expert and instructor with over 15 years of experience marketing for some of the worlds biggest brands like Procter & Gamble and Unilever.Understanding metrics and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketing experts must know which stats im pact their clients goals and how they can use analytics to fine-tune their content, engage with users and enhance their clients social presence. This course is for social media marketers who are managing organic or paid campaign activity for clients, and would like to have a better understanding into what the numbers mean. Youll walk away with:An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedInA knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagementTips on how to use analytics to enhance and advance social media strategies and approachesHow to use industry tools to audit your competitors and gain insights into greater engagement on social media platformsBest practices on how to present social analytics to clientsThis course does not cover:Campaign creation or media buyingManagement of organic social contentI hope that youll join me for Learn from Fiverrs Social Media Analytics course and that this is the first of many times that we will be getting to know each other.

Beginner Level

Time: 1.7h

Instructor Details

Sharon Lee Thony

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Sharon Lee Thony is co-founder and CEO of STK MKT Entertainment, marketing executive, digital marketing instructor and mom of two boys and a dog, with almost two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon started as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working directly with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later joined Unilever marketing to work on personal care brands like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. Sharon is also a digital marketing instructor at General Assembly, engaging with startups and entrepreneurs. She privately coaches and consults with select clients and has earned a BA from NYU and an MBA from The Wharton School.

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By mahbubulmottaqi on

Informative.

By toddabarsness on

Interesting class! I haven't used social media much in my small business. This was helpful in understanding the different platforms and how to better understand the analytics.

By Ben on